Reusable Boxes in the Packaging Industry
Our business is in the packaging industry, further narrowed to rigid packaging or sustainable packaging, and reusable packaging, and niched at reusable boxes. Packaging is probably one of the largest industries in the world. Cardboard boxes as easily known and seen are of the enormous market opportunities for ReusePac circular ring boxes, which are used for shipping, mailing, moving, storage, eCommerce etc.
Packaging comprises of three categories in terms of containing usage and sizes. Primary packaging is the packaging in direct contact with the product itself and is sometimes referred to as consumer or retail packaging. The main purpose of primary packaging is to protect and/or preserve, contain and inform the consumer. For example for beer, the bottle containing the liquid and the label are both classed as primary packaging. Corrugated primary packaging is often used for gift and luxury products such as in the tech and cosmetic industry, or ReusePac boxes holding shoes.
Secondary packaging’s main purpose is for branding display and logistical purposes. As well as protecting and collating individual units during storage and are often used by the beverage, food and cosmetic sectors for displaying primary packs on shelves and are sometimes also referred to as grouped or display packaging. Secondary packaging is predominantly corrugated cardboard packaging print finished to a high standard, such as being litho printed with well thought out branding and design, due to the integral part it has to play in the marketing funnel.
Tertiary packaging facilitates the protection, handling and transportation of a series of sales units or secondary packaging in order to group everything into large unit loads normally on pallets during transit among warehouses. This type of packaging is rarely seen by the consumer.
The circular ring reusable boxes are mainly in the category of secondary packaging even though some are in the primary packaging such as reusable shoe boxes. And our ReusePac rod and c groove interlock corner post, the reusable bulk containers / sleeve packs / crates are in the category of tertiary packaging.